We Create Modern Real Estate Marketing in Benicia!
Our #1 Goal: Sell your Benicia Home for the Highest Price, Best Deal & Shortest Time!
The decision to sell your home is one of the most important financial decisions you will make, yet many give little thought to finding the real estate agent best suited to create quality marketing to attract buyers with the highest and best offer.
92% of home buyers start their home search online. 65% of internet home buyers drove by or viewed a home they saw online. 44% of buyers first found their home they purchased on the internet (National Association of REALTORS® (NAR)).
Our marketing creates many online “touch-points” to attract today’s consumers looking to buy a home in Benicia.
Here is how we do it…
1) It All Starts With High Quality Real Estate Photography.
We take over 100 high quality photos with a wide angle lens and use High Dynamic Range (HDR) software, color balancing and geometry correction techniques to create magazine quality photos of your home. These quality photos are not only used in our MLS but used throughout our marketing and also gets syndicated to many real estate searchable websites like REALTOR.com, Tulia, Zillow and others. (use arrow keys to tab through examples).
According to REALTOR® Magazine, the better the property photos, the higher the sales price. Homes with professional photographs were found, on average, to be viewed 61 percent more online than others in that price range shot with a lower-end camera. The listings that used digital SLR cameras also commanded a 47 percent higher asking price per square foot, according to the Redfin analysis. You can read more about the article here ».
2) Two Page Color Brochure
We always include a brochure that gets posted in a box on the yard sign or is handed out to consumers at an open house. We also pass these out to other agents that have buyers looking for a home in Benicia. We feature our high quality photography, information and details about the property, the price, and we also include the link to the property website and the virtual tour. You never know where a buyer will come from (use arrow keys to tab through examples).
3) A Few Words About Our Multiple Listing System (MLS)
Good photography is probably the most important step in the process. Our MLS allows for up to 50 photos. We always include 35-50 High Dynamic Range photos. Most buyers start their search online and they use the photos to decide which homes to see and which homes to skip. The photos uploaded to the MLS also gets syndicated to other real estate searchable websites like REALTOR.com, Zillow and Trulia.
4) Property Website
We create a property website with your home address as the URL. The website is “responsive” and can be viewed on a desktop, laptop, tablet or phone that includes our high quality photos, description, details, price, map to the property, and our contact info. The web address (http://483mcallister.com) is include in all our marketing. The website is optimized so buyers searching for Benicia Real Estate and Homes for Sale can find your property website. Take a look at some recent property websites here: http://483mcallister.com or http://240eastostreet.com.
5) Property Website Address on the For Sale Sign
We provide a rider that sits under the for sale sign that includes the website address. Passers-by can jot down the website address and view the photos/info in the comfort of their home or office. We’ve had potential buyers find our properties with this kind of marketing. Note: We also include a QR-Code so a consumer can view the property website with their smartphone at the property.
6) QR-Code to YouTube Video or Property Website
On the property website rider we add a unique QR-Code that a passer-by can scan with a QR-Code reader app on their smartphone. This opens a YouTube video right there in front of the home. The YouTube video shows all the interior and exterior photos, information about the property and our contact information. Works on an iPad or Tablet also…
6) Virtual Tour
We create a beautiful Virtual Tour of your home. We will include a minimum of 25 photos. The branded version is used in all our marketing. The unbranded version gets uploaded to our MLS so buyer’s agents can forward it to their clients. The virtual tour also includes property information and details, a map to the property, a link to the property website and a link to download the brochure
7) YouTube Video
We convert the virtual tour into a YouTube video. We upload this video to our YouTube video channel. We include the video as a QR-Code on the rider and post it our other marketing. We’ve had many buyers find our listings this way. The video is SEO optimized (search engine optimized) so that the property video shows up on Google results pages when a consumer searches on a key word like “Benicia Real Estate” or Benicia Home for Sale”.
See our YouTube channel to see our other property videos.
Also take a look below at “video” search results when a consumer searches on “Benicia Homes for Sale” or “Benicia Real Estate” which are the two most searched keywords for Benicia home buyers.
8) Google – YouTube Video Search Results
YouTube is the second largest search engine (bigger than Bing, Yahoo, ASK and Yahoo all combined) and when a consumer searches the two most popular keyword phrases “Benicia Real Estate” or Benicia Homes For Sale” our active and sold video marketing shows up on the first page of results under the video category!
9) Showcase listing at REALTOR.com
Our listings are highlighted in yellow on the search results page with more information, highlighted photos and virtual tour detail, and open house information. REALTOR.com says the highlighted property listing gets 116% more clicks than the basic listings.
On average our REALTOR.com showcase listings get about 102 page views per week.
10) Craigslist Advertising
We add a Craigslist Ad for every one of our listings and promote open house dates and times as many consumers look to Craigslist for Open House information. The Craigslist ad features all the property information, website address, 25 photos and the open house info. We’ve had many inquiries from consumers. You never know where a potential buyer may come from…
12) Listhub Syndication
All the homes for sale that we represent are added to ListHub. ListHub syndicates the home’s marketing and photos to about 30 real estate searchable websites dramatically increasing the opportunity for buyers to find your home for sale. You never know where a buyer will come from! This will get more eyes on your home for sale!